Abbie Fish: Your Guide to Building Coaching Businesses Online in Any Industry | E12

While most coaching businesses have jumped into the deep end of social media, digital marketing, and online courses, some industries are still hesitant to take the leap. Today’s episode will show you that building an online coaching business can be highly profitable, regardless of your industry. 

In this episode, global swimming coach and two-time USA Junior National Champion Abbie Fish joins Sammy to talk about how she disrupted the industry of coaching swimming through online courses. She walks through her biggest challenges scaling her business with no business experience and how she leveraged social media to build a trusted brand and an audience that converts without following trends, clickbait, or paid media.

In this episode, Sammy and Abbie will discuss:

(01:59) Launching a Coaching Business With No Business Experience

(05:33) Missing Her Chance at an International Team by 0.11 Seconds

(08:24) Abbie's Innovative Approach to Coaching Swimming in the Digital Age

(10:24) Developing Multiple Revenue Streams for Online Coaching Businesses

(14:14) How Abbie Lands Contracts With Countries and National Organizations

(17:10) Changing Your Coaching Model to Fit Larger Audiences

(18:51) Turning Your Expertise Into a Profitable Coaching Business Without Clickbait

(22:08) Should Everyone Be an Entrepreneur?

(24:30) The Mindset You Need to Become a Coach

Abbie Fish is the founder and head coach of Swim Like A. Fish, a global swim education platform that helps swimmers and coaches better understand the science and technique behind fast swimming. A six-time U.S. Olympic Trials qualifier, NCAA qualifier, SEC finalist, and two-time USA Junior National Champion, Abbie brings more than 25 years of competitive swimming experience and 15+ years of coaching to her work. She has coached and worked with thousands of swimmers worldwide, from developing age-group athletes to more than 140 Olympians and Paralympians. 

Connect with Abbie: 

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Swim Like A. Fish

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