Entrepreneurship became Tara LaFerrara’s way forward after she got laid off from her corporate job and had to decide whether her fitness and content creation side hustle could become a real business. With a small online following and plenty of uncertainty, she learned the ins and outs of business operations, ultimately scaling her $99 programs into a seven figure fitness brand. In this episode of How We Profit, Tara shares the realities of building a coaching business from scratch, how she bounced back after a six figure mistake, and the strategies that helped her generate multiple income streams as a creator entrepreneur.
In this episode, Hala and Tara will discuss:
(00:00) Introduction
(04:29) How Tara’s Business Makes Money
(07:33) Going All-In on Entrepreneurship
(14:25) Converting Followers Into Paying Customers
(17:35) App vs. Coaching Business Economics
(24:22) Niching Down to Women 35+
(29:42) Building the Broads App
(37:15) Using Webinars to Drive Sales
(41:00) Pricing Creator Brand Partnerships
(48:26) Scaling Beyond Founder Bottlenecks
Tara LaFerrara is the founder of Broads, a fitness app and coaching company. She is a personal trainer, creator, and host of the Broads podcast, where she blends fitness education with a bold, relatable approach to women’s health and wellness. Through her platforms, Tara offers one-on-one coaching, group programming, and app-based workouts designed especially for women 35 and older.
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Resources Mentioned:
Tara’s Website: taralaferrara.com
Tara’s Instagram: instagram.com/taralaferrara
Tara’s TikTok: tiktok.com/@taralaferrara
Tara’s Podcast, Broads: bit.ly/Broads-apple
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Transcripts - youngandprofiting.com/episodes-new
Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Solopreneur, Networking