Neil Patel’s origin story involves borrowing from his parents’ life savings to keep his startup alive. Not only did his plan work, but he built a million-dollar company, advised companies including Amazon, Google, and Microsoft— and, he paid his parents back.
Today, Neil breaks down the money lessons he learned once he made it big. He shares why he still drives a minivan despite being able to afford something bougie, the unusual way he teaches his kids about taxes, and the important distinction he makes between success and wealth.
Then, Nicole and Neil get tactical and dig into the future of getting discovered online. Neil explains why traditional search is dead and how to adapt, what founders can do if they have a $0 marketing budget, and the SEO do’s and don’ts of naming your business.
Check out Nicole’s financial literacy course The Money School
Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective
Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram
Check out Answer the Public, the free tool Neil mentioned in this conversation
Find more of Neil’s work and resources here
Here’s what Nicole covers with Neil:
00:00 Are You Ready for Some Money Rehab?
01:09 Launching Crazy Egg and Borrowing From Parents
06:42 Next Ventures and Kissmetrics
09:43 Do’s and Don’ts of Naming Businesses
15:31 NP Digital’s Massive Success vs Personal Success
21:19 Neil’s Perspective on Wealth, and the “Big R” Framework
29:32 Hot Takes on Money
30:07 Teaching Taxes Through Ice Cream
32:15 Living with Less and Financial Goals
38:45 Trust Funds and Regrets
42:09 Actionable Digital Marketing Advice for Business Owners
42:26 Choose Your Fighter: Email List, Website or Instagram?
44:59 Why Traditional Search is Dead
46:59 SEO vs AEO
55:29 Marketing Tips for a $0 Budget
01:00:49 Tip You Can Take Straight to the Bank