Ruth Mulligan demolishes the myth of the "natural speaker" in this conversation that will transform how you think about communication. A TEDx veteran and master storyteller, Ruth reveals why everyone develops speaking habits—and how to ensure yours serve rather than sabotage you.
At the heart of Ruth's approach is a profound belief that "everyone has a voice and everyone has a story." The challenge? Most people need guidance to make their voice heard effectively. Drawing from her new book "The Motivated Speaker," Ruth introduces the concept of "shaded habits"—those small, annoying speech patterns we all have that become major liabilities when illuminated on bigger stages. Whether it's filler words, failing to read the room, or speaking too quickly, these habits can derail your message when it matters most.
Ruth's practical frameworks revolutionize how we structure presentations. She recommends thinking of your content like a family tree—with a main message (the grandparent) that branches into three key points (children), each supporting up to three additional points (grandchildren). This hierarchy brings clarity while preventing information overload. Perhaps most counterintuitively, she insists we start with points before stories, ensuring our narratives serve our message rather than wander aimlessly.
The six principles from her book offer a comprehensive view of speaking: it's habitual, embodied, comes in many genres, is social, fleeting, and messy. Each provides actionable insights, particularly the emphasis on listening to recordings of yourself—uncomfortable yet transformational. As Ruth notes, "one minute of listening to yourself puts you in the audience," creating the perspective shift needed for improvement.
Whether you're delivering boardroom presentations, pitching clients, or simply communicating more effectively with colleagues, Ruth's approach offers a blueprint for becoming the speaker you've always wanted to be. As she reminds us, everyone can improve with practice and the right guidance. Ready to transform your speaking? This conversation is your first step.
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LinkedIn: https://www.linkedin.com/in/ruthmilligan/
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Website: https://www.articulationinc.com/
Book: The Motivated Speaker
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