Gstaad Guy is a creator I’ve followed for a few years, the anonymous creator who lifts the lid on the 0.01%. He gained fame for impersonating and poking fun at the lavish lifestyle of the ultra-wealthy in luxury ski resorts like Gstaad, created an alter ego, Cousin Colton, to represent the "new money" crowd.
The fascinating thing about Gstaad guy is that despite satirising the ultra-wealthy, poking fun at their absurdity, he is loved by billionaires, with a huge concentration of them among his following. I was absolutely fascinated to have him in the studio to find out more…
We cover:
- The madness of Gstaad, the secret billionaire hide out in Switzerland
- The inspiration behind the character of Constantine
- Why we’re obsessed with wealth
- The issues wealthy parents instil in their kids
- How we find happiness and dealing with failure
- How he ended up working with luxury brands like Loro Piana and Audemars Piguet
This conversation really opened my eyes to how some people live, but how ultimately, regardless of money, we’re all find happiness in connection with others.
And I've got a new book coming out, Boys Don't Cry which you can pre-order here: boysdontcry.co.uk
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THE CREDITS
Exec Producer: Jemima Rathbone
Producer: Helen Burke
Assistant Producer: Rhoda Abrokwa
Video: Jake Ji & Josh Bennett
Audio: Rafi Amsili
Social Media: Laura Coughlan & Anthony Barter
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Great Company is an original podcast from JamPot
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