It’s official. Elis and John are the most listened to on demand radio programme amongst the Under 35s on BBC Sounds. This is huge. Finally the boys are appealing to a demographic that extends upwards to those could well be married with two children.
Bringing 5 Live’s average age down from 57 to 55 was the aim. But they’ve overshot so far that it’s likely now pushing down to the cyber bullied generation.
And to indicate just how willing the boys are to tailor their content to the next gen, here’s a selection of the topics covered today… The standard of sewing on buttons and bedding these days. A man whose only hit was over 30 years ago. Social clubs in the 70s. Ordering a CD writer. Discussion of London’s Burning - broadcast 1986-2002.
Plus there’s countless wins, Elis hasn’t heard of a Welsh school and there’s some timely Chiles content.
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