Entrepreneurship gave Natalie Ellis the success she had always wanted, but behind the scenes, BossBabe started to feel like a business she could not step away from. When motherhood, burnout, and a difficult co-founder split forced her to slow down, she realized the freedom she built the company for was no longer reflected in how the business ran. So she rebuilt BossBabe into a business designed for freedom; one that could scale without needing her at the center of it all. In this episode, Natalie reveals the systems that allowed her team to generate $2.2 million during her maternity leave and shares how entrepreneurs can build a freedom-based business that supports their life, not traps them inside it.
In this episode, Hala and Natalie will discuss:
(00:00) Introduction
(01:27) When Success Becomes a Business Trap
(05:44) The Cost of People-Pleasing
(10:05) Navigating the Business Partner "Divorce"
(14:40) Building a Scalable Freedom-Based Business
(19:31) Natalie’s Strategy as a Creator Entrepreneur
(30:55) Scaling Revenue With One Core Offer
(35:58) BossBabe Before and After Motherhood
(43:13) Building a Lifestyle Business for Freedom
(49:09) Natalie’s Entrepreneurship Journey
(59:40) Leveraging AI for Business Growth
Natalie Ellis is the founder and CEO of BossBabe, a business education platform and community for women entrepreneurs. She is also the co-founder of the wellness brand glōci, host of the BossBabe Podcast, and an angel investor in female-owned brands. Her new book, The Freedom-Based Business Method, teaches entrepreneurs how to build a business that creates both financial success and lifestyle freedom.
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Resources Mentioned:
Natalie’s Book, The Freedom-Based Business Method: bit.ly/NE-TFBBM
Natalie’s Website: natalie-ellis.com
Natalie’s Instagram: instagram.com/iamnatalie
Natalie’s Podcast, The Bossbabe Podcast: bit.ly/TBBP-apple
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Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking