Emma Grede: How I Turned Anger Into SKIMS Billions

Emma Grede, the powerhouse behind SKIMS, Good American and many more, is in the House - and she did NOT hold back

Emma opens up to Olivia about growing up as the eldest of four girls in East London, raised by a single mum, and how being an angry kid became her superpower. From saving her tuition for fashion college to the Oprah moment at 17 that changed everything, she gets honest about self-responsibility, feeling not good enough, and doing it anyway.

In this episode, Emma debunks the myth that she does it all, explains why delegation is everything, and why men are the real competition. She also addresses the TikTok “Emma Grede disease”, why a million followers isn’t everything, and how she built Good American and SKIMS with brilliant product and game-changing celebrity partnerships.

They also get real about money and ambition, plus what NOT to do in a job interview.

This is raw, funny and unfiltered - about turning anger into drive, and building billions on your own terms.

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Chapters:
0:00 Welcome Emma Grede
2:30 London Roots and Coming Home
6:22 Energy, Optimisation and Not Doing It All
13:23 East London Upbringing and Turning Anger Into Drive
22:47 Men Are The Competition 
31:01 Emma Grede Disease and Why Followers Aren't £1M 
41:00 Building Good American and SKIMS 
48:53 Start With Yourself and Getting Honest About Money 
57:39 Interview Dos and Don'ts

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