How I Turned the Milwaukee Brewers Into an Elite Team | Wendy Selig-Prieb | E19

3. november 2026 · 1h 0m

No team in Major League Baseball plays in a smaller market than the Milwaukee Brewers. So how did they build a franchise that draws 3 million fans a year and just won the World Series? 


In this episode, Wendy Selig-Prieb, former president of the Milwaukee Brewers, talks about the risks she took that set the Brew Crew on the path to becoming the best team in baseball. She also breaks down how she used her platform as the only female MLB president in the 1990s to expose gaps in diversity and inclusion in other industries. Plus: the value of media training and why she pivoted from sports leadership to fashion. 


In this episode, Sammy and Wendy discuss: 

(00:00) Introduction

(03:46) When Your Career Outgrows Your Plan

(09:15) The Reality of Being the Only Woman in the Room

(18:19) The Promotion She Never Saw Coming

(22:54) What High-Stakes Negotiations Teach You

(31:08) Turning a 10-Year Battle Into a Legacy

(37:29) Why Walking Away Was Her Hardest Decision

(41:35) The Challenges of Being Your Own Boss

(50:41) How to Earn a Seat on a Board

(59:30) The Truth About Having It All


Connect with Wendy: 

LinkedIn

Facebook

X


Connect With Sammy: 

Instagram⁠

⁠LinkedIn⁠

⁠YouTube


Become a Business MVP:

Ready to level up the way you lead, build, and grow? The Entrepreneur’s Boardroom is where ambitious business owners come together to sharpen their next move, unlock bigger opportunities, and become the MVP of their business.


Join Sammy Peterson today at www.theentrepreneursboardroom.com/