Your Offer Makes Sense to You. Does It Make Sense to Them?

You understand your business because you live in it. A new customer has only the explanation you give them. Can they picture what you do without needing your background knowledge?

In this episode of The Level Up Podcast, Paul Alex breaks down how to describe your offer clearly and test whether people understand it.

Drawing from his experience selling cleaning products and equipment at Ecolab, Paul emphasizes plain language. Begin with who you help and the actual work you provide. Then add the details that matter to the customer’s situation.

The most useful test is hearing someone explain your offer back to you. Their answer may reveal confusing terms, too many services, or an explanation focused on a tool instead of the problem it helps solve. Use that feedback to make the message easier to understand.

In this episode, you’ll learn:

• How to describe your service in one clear sentence.

• Which delivery details help a customer evaluate the offer.

• Why asking someone to repeat your message reveals confusion.

• How to simplify an explanation without adding more claims.

The truth is simple:

A customer needs a clear picture before they can decide whether your service fits. Explain the work, listen to what they understood, and adjust the confusing part.

Make your next offer easy to explain back.

---

Your Network is your NETWORTH!

Make sure to add me on all SOCIAL MEDIA PLATFORMS:

Instagram: https://jo.my/paulalex2024

Facebook: https://jo.my/fbpaulalex2024

YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ

LinkedIn: https://jo.my/inpaulalex2024

Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:

www.CashSwipe.com

FREE Copy of my book “Blue to Digital Gold - The New American Dream”

www.officialPaulAlex.com