Atlas Bars founder James Oliver shares how he built a nutrition company from scratch after starting with a problem in his own diet.
In this episode of Coffeez for Closers, James explains how a search for clean, real food protein bars led him to create his own product from his kitchen before traveling abroad.
What began as a personal solution eventually became Atlas Bars, a brand focused on real food ingredients, high protein, and low sugar nutrition.
In this conversation we discuss:
• Why most protein bars are overly processed
• Building a food startup from scratch
• The challenge of scaling a product made with real ingredients
• Driving Uber to fund the first production run
• Lessons from launching in a competitive industry
For entrepreneurs, founders, and anyone building a product company, this episode highlights the persistence required to turn an idea into a real business.
Hosted by Joseph Shalaby
Coffeez for Closers
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